On December 13th last year, Beyonce dropped
her 5th studio album ‘Beyonce’ at midnight with no prior promo or
warning. The album sold 828,773 copies worldwide in three daysbecoming the
fastest selling album in iTunes history.
On February 26th, 2014, Kid Cudi decided to
pull the same trick by dropping his 4th album ‘Satellite Flight: The
Journey to The Mother Moon’ on iTunes with no prior promo and no mainstream
support. Well, the trick backfired. According to Billboard magazine, Kid Cudi’s
latest album has sold only 87,000 copies in the first week, making it Kudi’s
smallest debut sales week in his solo career.
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