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| Pix: Talentcircles.com |
The most comprehensive
marketing report of 2014 is finally here. ExactTarget surveyed over 2,600 marketers to
identify the major challenges, areas of potential growth, and
channel-by-channel strategies that marketers must know in 2014. That research
is now available at their 2014
State of Marketing report.
Whether you’re a CMO
choosing the wisest ways to invest your resources or a community manager in
search of new social statistics, this illustrated report simplifies and
identifies what you need to know this year in marketing.
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| Pix: globalmarketingtoday.wordpress |
Among the discoveries
of this report:
Top
three marketing priorities for 2014 are:
- Driving increased conversion
rates (47%)
- Increasing and improving brand
awareness (46%)
- Collecting, measuring, and
using behavior (29%)
Top
three metrics used to track success:
- Conversion Rates (67%)
- Engagement Rates (opens,
clicks) (64%)
- Return on Investment (61%)
Four
key areas where marketers plan to increase spending in 2014:
1. Data & analytics (61% plan to increase)
2. Marketing automation (60% plan to increase)
3. Email marketing (58% plan to increase)
4. Social media marketing (57% plan to increase
According to the 2014 State
of Marketing, 98% of marketers
plan to increase or maintain their marketing spend in 2014—so if your brand’s
marketing budget expanded considerably in 2014 compared with last year, you’re
not alone. Data and analytics, marketing automation, email, social media, and
content management ranked as the top five areas for increased spending this
year, so expect to see more businesses tailor their content one-to-one as data
investments grow alongside speedy, automated lifecycles.
2014
State of Marketing is available via free download. Below, let
me know what you think about the findings.
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